Genuinely Greenwashed: Six Ploys to Avoid in Eco-Purchases

Google+ Pinterest LinkedIn Tumblr +

A report by TerraChoice Environmental Marketing exposes these six “greenwashing” marketing ploys to watch out for when shopping:

1. Hidden Trade Off: A refurbished plasma TV might reduce the need of buying new at first, but new or not, such TVs are energy hogs.

2. No Proof: Can a third party verify claims such as “organic” or “all-natural”?

3. Vagueness: Beware of products claiming to be “chemical-free” or “no hormones added”.

4. Irrelevance: Claims that have no relationship to the product or might be made with any other product in the same category, such as [chlorofluorocarbon]CFC-free shaving gel.

5. Fibbing: A falsehood that can’t be backed up, such as “certified organic” for products for which no such certification exists.

6. Lesser of Two Evils: An attempt to put a green twist on a product that’s inherently harmful to humans and the environment, such as organic cigarettes.

Facebook Comments
Share.

About Author

NA

Comments are closed.

xhamster, vvlx, xporn, hentai, xporn, xnxx, heo69, phim sex my, phim sex hay, Aviation attorney, Tamaño hoja carta, Aviation attorney, Bumbo seats,