After one of the largest storms on record hit the Northeast, devastating the shorelines of New York and New Jersey and uprooting the status quo in surrounding states, locals saw a new kind of energy emerge among the populace.
Kelly Martinsen, publisher of the Long Island edition of Natural Awakenings and a resident of Long Beach, New York, joined the corps of volunteers that are helping families and businesses dig out of the ruins of their once beautiful beach town. In turn, her magazine’s advertisers and neighboring publishers reached out to share their office space, homes and other heartfelt help to keep her own business afloat. “While I have lost much, I feel blessed to have lived through this event,” says Martinsen. “I was able to experience the wonderful nature of people helping people in the days after the storm.”
Tina Woods, publisher of Natural Awakenings’ New York City edition, changed the role of her delivery truck from distributing magazines to carrying food to residents and volunteers assisting Gerritsen Beach neighborhoods, in Brooklyn. She also participated in recovery work along the Jersey Shore and collaborated with her advertisers to raise $1,000 for relief efforts. Woods observes, “In times like this, you know what it means to truly be local and look to the people immediately next to you to get by.”